Understanding the online channel extension of traditional retailers: Online-offline and online-prototypical congruence
نویسندگان
چکیده
منابع مشابه
Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images
Two experiments were conducted to disentangle reciprocal relationships between multichannel retailers’ offline and online brand images. Results support the cross-channel effect of prior offline brand image on online brand beliefs (biased assimilation) and that of online performance on offline brand beliefs (impact). Consumers’ online and offline brand attitudes were influenced by not only brand...
متن کاملOnline Appendix: Ideological Segregation Online and Offline
In table 2 we present standard errors for our main estimates. For estimates that come from MRI, the GSS or the CNES, we compute standard errors through a nonparametric bootstrap over samples of respondents. For estimates that come from comScore aggregate data, that is not an option. Instead we perform a parametric bootstrap in which we model the share conservative of each website as an independ...
متن کاملOnline shopping portals: an option for traditional retailers?
Purpose – The purpose of the paper is to examine the benefits delivered to traditional retailers from using shopping portals as their entry mechanism to the online trading environment. The paper also aims to highlight the possible drawbacks inherent in such an approach. Design/methodology/approach – A case study approach was used with an online portal, combining documentary analysis and semi-st...
متن کاملElements affect online repurchase intentions of Malaysia’s online shoppers
Today, the internet is the significant tool of online shopping in all around the world. Online transaction systems make shopper possible to make payment for services or products utilizing the internet. The current paper purpose is to focus on the elements that can affect online repurchase intentions. In the current paper we utilized survey questionnaire to gather 102 in Malaysia from those that...
متن کاملOffline Assortment Optimization in the Presence of an Online Channel
With the proliferation of multiple sales channels, a firm’s operational decisions must account for the switching of consumers between different channels during their purchase process. This paper considers the assortment problem faced by a firm selling products that vary on multiple features through an online and an offline channel. The firm carries a ‘large’ collection of products online and mu...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: SHS Web of Conferences
سال: 2016
ISSN: 2261-2424
DOI: 10.1051/shsconf/20162401004